Sustainable Content and Why It’s Important

Today’s content strategy thought of the day brought to you by mbloomstien and her recent presentation on Creation, Curation, and the Ethics of Content Strategy (slides) .

She quotes from  Erin Kissane’s new book, The Elements of Content Strategy :

What more can I say? Sustainable content – quality content that your writers can create and maintain without going insane.  Might buy this book just for the quote!


About Sandra Durham

Information architect and content strategist.
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