Mobile First as a Content Strategy


This is is being presented at this year’s DevLearn 2011 conference:

Content Strategy Across Connected Devices 

Interesting highlights:

  • Content developers’ goal – create an engaging educational experience for screens that are convenient, not simply converting existing content to smaller screens. Converting existing elearning content to mobile format is a lesson in futility.
  • Design training content for mobile first, not desktop or print.
  • Content development should become Agile – continuous experimentation and improvement.
  • Design upfront what your smallest content component will be (and optimise for that in your CMS, processes, and UI deliverables)
  • Users may experience different interactions/layouts based on mobile device, but learning objectives remain consistent.
  • Users will move between mobile, tablet, desktop. Plan for this constant shifting and ensure learning objectves are met even when functionality is missing (e.g. flash on iPad).
  • Create default reference design for each of the device types you’ll support and know the limitations of each.
  • Develop content for the chunk, not the slide.

Well worth reading in full!



About Sandra Durham

Information architect and content strategist.
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