Category Archives: content strategy

Much Ado About Minimalism

Or perhaps that title should be Little Ado about Minimalism? For those of us in the content creation world, we’ve been hearing and dealing with minimalism for years now.  We all know we should do it, but what gets in … Continue reading

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Another Interesting Take on the Mobile User (and content assumptions)

From Myths of the Mobile Context , Mobile users: Expect as good an experience as the desktop May be looking for that quick snippet, but many times are looking for the full content. Plan accordingly. Don’t randomly remove content – keep the … Continue reading

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Estimating the Value of Technical Documentation

This post was inspired by Melissa Rach’s post on “The Value of Content” on Braintraffic.com. (Good stuff there so go read the original post for the details). I thought I’d take a stab at converting her steps to my own … Continue reading

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Gathering Info on Content Strategy Conventions

This is what I have so far… and please, refer to the urls for the real info – this is just my very quick n dirty take on each of them as I consider which to try and attend in … Continue reading

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Does Content Suffer from the 3-Click Rule?

Stop Counting Clicks And how much of that choice is driven by this old rule that we don’t want extra clicks to get to our content.  Once they open the guide, that’s it, right? Fast, Easy Clicks Trump the 3-Click … Continue reading

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Sustainable Content and Why It’s Important

Today’s content strategy thought of the day brought to you by mbloomstien and her recent presentation on Creation, Curation, and the Ethics of Content Strategy (slides) . She quotes from  Erin Kissane’s new book, The Elements of Content Strategy : … Continue reading

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