Tag Archives: Content strategy

Another Interesting Take on the Mobile User (and content assumptions)

From Myths of the Mobile Context , Mobile users: Expect as good an experience as the desktop May be looking for that quick snippet, but many times are looking for the full content. Plan accordingly. Don’t randomly remove content – keep the … Continue reading

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Mobile First as a Content Strategy

  This is is being presented at this year’s DevLearn 2011 conference: Content Strategy Across Connected Devices  Interesting highlights: Content developers’ goal – create an engaging educational experience for screens that are convenient, not simply converting existing content to smaller … Continue reading

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Modifying Your Content based on Web Analytics

Rick Allen has an excellent article up on this topic. You wanna read the full thing, but highlights I especially enjoyed include: Search terms – going beyond the terms that link to your content, what other related search terms are … Continue reading

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Gathering Info on Content Strategy Conventions

This is what I have so far… and please, refer to the urls for the real info – this is just my very quick n dirty take on each of them as I consider which to try and attend in … Continue reading

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Sustainable Content and Why It’s Important

Today’s content strategy thought of the day brought to you by mbloomstien and her recent presentation on Creation, Curation, and the Ethics of Content Strategy (slides) . She quotes from  Erin Kissane’s new book, The Elements of Content Strategy : … Continue reading

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